We are dedicated to sustainability, implementing eco-friendly initiatives to reduce our carbon footprint and support a greener future
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Our Sustainability Promise
At The BCEC, we recognise the influence and impact that our business has on the environment and the communities in which we operate. We are committed to sustainability and to minimising our environmental footprint, while enhancing the wellbeing of our guests, employees and local communities. We are supported in this journey by our sustainability accreditation partner, Green Tourism.
Supporting Our Community
We’re proud to support and engage with the diverse communities that surround us. We have actively sponsored and supported events such as the Chinese Mid-Year Festival and the Asian Chamber of Commerce’s Diwali celebrations, hosted at our venue. Our commitment to community involvement extends to Acorn’s charity, with whom we began our partnership on 08/01/2025. As we are located in the Chinese Quarter, we have developed strong ties with the Chinese community, continuing to sponsor key events like the Mid-Autumn Festival. We are also the only hotel in Birmingham’s Gay Village, where we have formed connections, sponsored events, and supported the Pride Festival. Additionally, we promote local eateries and activities on our website and ensure that leaflets about local walks and attractions are available in high-footfall areas, such as reception and the ground-floor lift area, providing guests with easy access to discover the rich culture and history of the area.
Environmental Initiatives
At BCEC in Birmingham, we are committed to transparency in our sustainability efforts. We actively share our targets and achievements through our marketing team as part of our hotel group’s commitment to environmental responsibility. As an IHG business, we use the Green Engage system to monitor and set sustainability targets. Additionally, we track our CO2e savings through our Too Good To Go account, where we offer surprise packages to reduce food waste. Our waste management practices include glass collection four days a week and the recycling of kitchen oil twice a month, or sooner depending on the volume.
We also carefully monitor our water usage, with our maintenance department working towards a 2.5% reduction in consumption this year. These efforts reflect our ongoing commitment to sustainability and reducing our environmental footprint.
Our Team
We are committed to creating a safe, healthy, and sustainable workplace for all team members. Our staff play an active role in minimising our environmental impact, with regular sustainability training and the support of an on-site Sustainability Champion. We promote public transport to our staff and in-house on our payroll platform for the team to use, with a tree being planted after so much is spent on the Train Pal app, in December there was a city council imitative for bus use, which all the staff used and we shared in WhatsApp groups.
To further our commitment to sustainability, we have incorporated EV vehicles into our operations. Additionally, we track energy and activity targets, reporting progress monthly to our head office, ensuring continuous improvement in our environmental initiatives.
Guest Support
We are conveniently located just a 4-minute walk from Birmingham New Street Station, making it easy for our guests to use public transport when attending conferences. We actively promote this sustainable travel option on our website, where we provide a video walkthrough to guide guests from New Street Station to our conference centre, encouraging eco-friendly transport choices for both convenience and environmental responsibility.
Your Feedback
We value guest feedback and input in driving innovative ideas to reduce the environmental impact of our hotel. We encourage our guests to send feedback to each venue, sharing their ideas and suggestions for reducing waste, conserving resources, and promoting sustainable practices. By working together with our guests, we can continue to build a sustainability programme that provides guests with the flexibility and freedom to stay in a way that aligns with their values and preferences, while also contributing to a more sustainable future.
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